Fifa14 case study

Fifa 14

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This advert helps promote the game as attracts the audience. This is shows by the slogan "We are fifa 14" the "we" makes the audience feel part of the game and making them feel like they are needed to complete the game. The colours scheme is used continuously with makes it look consistent,  the use of the red and white make the advert look more bolder and attractive. The central image is of a man holding out a key that has a controller on it, this links to the writing "start your journey" so it's like he's giving you the keys and saying you're in control of the game. This also links to the "get on board" bit which tells us that he's trying to tell us to get on board with all the other people that are playing the game as well and that you're all in the same car going on the same journey.

Reviews:

"Much more realistic features, improved gameplay than fifa 13" - Metacritic
"Goals feel more organic and varied than they have in a fifa game in years" - GamesRader
"It wasn't very different from fifa 13 but it was good" - PlayStation Magazine

These quotes from different reviews give a positive review of the game and shows that fifa doesn't change a lot after every game but it improves any faults that they had and makes the game a bit more better to play which shows that they listen to what the audience doesn't think works and changes it and keeps what does work the same.

Magazine reviews are effective in promoting the game to the target audience because people normally read a review of game before they go and buy it because if the game was really bad and it hasn't changed from last year then there would be no point in them spending their money on a game that hasn't got anything different from the one they already have.

I think e-media is more effective in reaching the target audience because people use the internet more now in looking at the newest things instead of reading it in a magazine because it takes longer. This makes it easier for people to read reviews and check on whats new in the games  which help the target audience see if they want to buy it, by seeing what everyone else thinks of it.


E-Media
The fifa 14 website attracts the target audience because it's plain and simple and it's easy to access the game info and it easy to learn about the different movements. It still has the colour scheme of red and white which shows the consistency.
Fifa 14's facebook page has  21,345,693 likes.

These posts on facebook attract the target audience because they show trailers of footage of the game and whats happening in it. And it also gives them a chance to test out the game. Also, the post gets the audience involved by asking them which on they think is better and which one should lead the football team which makes the audience more involved, and gets the other fifa players to talk and debate about which on should lead the team.

 These tweets appeal to the target audience as it uses hastags which makes the audience tweet about it and spread the work on what they are talking about. The second tweet shows that they are promoting some new packs which are going to be available in stores which makes people want to keep going on twitter to count down how longs left and it would makes they want to get it more. Also, fifa tweets to footballers and shows that they are associating with the footballers and by tagging them in the tweets it makes the target audience follow the footballers and keep up to date with them as well as fifa.


Broadcast 
The tv advert is effective with the target audience and also other people, for example they have girls playing fifa as well which shows that it's not only for boys and they girls can play as well. Also, they have famous people playing the game (Drake) which attracts fans of Drake to want to play the game as they saw Drake playing it.
Lionel Messi is driving the van and that's effect as he's trying to get you to start your journey and he's dragging the people by his van which makes it look like everyone is playing the same game and you can join teams etc.
The van is used in the poster as well which shows the consistency of fifa and it also has 14 on the van which also includes the same colour scheme used in the poster and the website. The slogan is used at the end of the trailer which is useful as it's the last thing you see and rememeber.
In the video it shows different ethnicities and people of different ages which show that the game is for anyone, and that anyone can play. Also, they have football players joining the people which makes it look like everyone is all on the same journey and are all in the game together.
The trailer is effective in promoting the game as slogan links to the video 'we are fifa 14' which is shown by all the people who are getting dragged by the van which shows that everyone is completing the same journey and they all have equal chances.

Music Video

Fall Out Boys

The song is about the singer wanting to be this girl’s boyfriend but he’s not. He’s trying to say that he means nothing to her, and he’s trying to make it seem like she feels the same way but she doesn't. Also he’s trying to say that she might as well kill him because she’s hurting him so much.

What makes this song unique and memorable is that the guy has antlers like a deer and that could mean that no one thinks of him as anybody and that he’s an outsider in society. Also, people try to kill deer’s it makes him look like he’s not worthy of living and that he’s weird. He’s being treated like an animal and he’s being judged by his appearance.  

The visual effect is that the guy has antlers and he’s being discriminated because of that. The story line is that he wants the girl to like him but he’s not comfortable with the way he looks so he messes up with the way he talks and acts around her. This makes us feel sorry for him and makes us want to help him. Also the chorus makes us think that if he doesn't get the girl he’s going to kill himself.

Film pitch

The Obsession
The Obsession is a daunting, nerve-racking thriller from the makers of mama and stoker. A teenage boy meets his dream girl and soon forms an obsession on her, but she has a boyfriend. Will she find out?

Obsession is about a boy that moves into a lonely, boring town that was until he meets the girl of his dreams. He soon finds out that he can't have her which leads to him following and stalking her to form an unhealthy obsession. This obsession goes as far as him planning to kill her boyfriend. Little does he know that people closer to him know all about his obsession and are just waiting for the right time to end it.. but does that go according to plan?

Film poster and trailer

The genre of Insidious is horror. The fact that the boy is covered in blood creates a sense of mystery and makes the audience think about what has happened. We can see a old fashioned looking house with a cloudy sky which emphasises the fact that its a horror. The boy has a dead look on his face which shows us that he might of killed someone also seen by the blood on his face. Seeing as we can't see any other houses tells the audience that it's in an isolated area.

http://www.imdb.com/title/tt1591095/

The trailer has a lot of flashing images and people jumping out dressed up looking scary. This shows us that it's a horror movie due to the fast pace images creating a fear of the unknown which emphasis on the fact that it's a horror also it has a lot of ghosts in it The dark colours show us that it's going to be a jumpy film due to the fact its widely used in horrors.

Genre

http://www.imdb.com/title/tt1663662/?ref_=nv_sr_1


The genre of pacific rim is science fiction and action. It's about monsters/aliens coming and attacking earth and its set in the future and we know that because of the technology used in the film. The film is about fighting monsters and making monsters. We know it's a action film due to the fights scenes and explosives also, we know it's a science fiction film due to the advanced technology that hasn't been invented yet.

Magazine cover

Audience Profile

 Audience Profile - Guitar Hero

My audience profile was on guitar hero. In guitar hero most of the songs are bands so I added some rock band names/album covers. I added a kerrang magazine which is a rock channel and seeing as it has a lot of rock music the people they targeted probably watch or listen to it. I also add some clothing names for example ed hardy which is a gothic clothing line which adds onto the guitar hero audience profile. I also added some other things that I thought would fit in with the audience profile for guitar hero.