Call of Duty: Black Ops 2

Call of Duty: Black Ops 2

Key information:

Call of duty: black ops is a first person shooter game which can be played on Xbox 360, PlayStation 3 and Wii U. The price of the game is £42.99 and it hasn't decreased in price due to the popularity of the game. Black ops 2 was released on November 13 2012. In 2012 the number of copies sold of Call of Duty: Black Ops 2 was nearly 2.7 million which shows that it was successful. Call of Duty: Black Ops 2 was named as the biggest selling entertainment title in 2012. Black Ops 2 also allows players to team up and fight zombies in public game matches. Sometimes they add new map packs which means they add new maps and maybe guns to keep the players interested in the game so they will carry on playing also you can compete with other players in their places on the Leaderboards where they can compare kills, deaths etc.

There’s another Call of Duty coming out in November and its called Ghost.

Reviews:
Maximumpc rated black ops 8 out of 10 and said "It also sports a reasonably improved multiplayer mode and an all-new zombie mode that is a bit cliché at this point, but still is a lot of fun" 

Metacritic rated Black ops 83 out of 100 and said "The game does offer an interesting single player experience and a cool zombie mode, unfortunately with dated graphics."             

The institutions behind the game

The developer is Treyarch

The publishers are Activison and Square Enix

The director is Dave Anthony 

The composers are Jack wall and Trent Reznor

Market/Promoted:

Before Black Ops 2 came out Xbox advertised it on their home screen which helped with the marketing of the game.

This is a trailer of Black Ops 2: Zombies

This is Black ops 2's twitter page

Target audience:
The target audience for the video game is boys 18+ mainly between the ages of 18 to 24.
How successful is was
Before Call of Duty: Black Ops 2, Call of Duty: Black Ops came out and there's another Call of Duty coming out in November called Call of Duty: Ghost. Black Ops 2 has sold nearly 2.7 million copies in the year it came out which shows how successful the game has been and also the price hasn't decreased  which shows that even after a year the game is still successful.
Gameindustry wrote about the marketing of the video game before it came out and it says how they done it;
"The campaign actually kicked off in the earnest back on April 23. Activision worked with popular YouTube channel FPS RUSSIA / FPS RUSSIA demonstrated a "weapon from the future" and teased that it may make an appearance in the next Call of Duty. Within 48 hours, the video saw over five million views and now has over eight million."
This shows that the marketing did in fact work seeing as "within 48 hours, the video saw over five million views" and it also shows that a lot of people were waiting for the game to come out