Advertising Agencies

W+K Amsterdam
1. Wieden + Kennedy Amsterdam 
2. Nike, Facebook, Coca Cola, ESPN, Honda, Microsoft etc.
3. Social media sites because they show the tweets 
4. Fifa
5. They do the adverts for Fifa (We are fifa 14)

Rokkan
1. Launched in 2000 from a living room in New Jersey
2. They are based in LA, Chicago and New York
3. Fancy Feast, Chipotle mexican grill, Sharp, Well Point, General Mills etc.
4. They leaked a cinematic trailer for it 
5. Bethesda Softworks

PEGI
1. PEGI does the age rating for games and it's based in Europe 
2. PEGI uses a combination of content declaration and game review to determine the appropriate PEGI rating for each game 
3. 16,17, and 18
4. 
5. PEGI Online is an addition to the PEGI system. Upon joint PEGI online companies must sign up to a code of conduct, thus indicating that they manage the online game features of their products in a responsible manner

ASA
1. They act on complaints and they proactively check the medai against misleading, harmful or offensive advertisement
2. Their values are to be: 
 *  Consistent and proportionate 
 *  Reliable and ethical
 *  Accessible and helpful 
 *  Fair and respectful to all 
 *  Intelligent and through, but also timely and proportionate
 * Open and accountable
 * An excellent team

Complaint: 
Company: Beko plc
Why someone complained: "The UK's bestselling home appliance brand":
Was misleading and could be subs tainted, because they understood that the claim was based on a subset of the home appliances product group and not the entire range of home appliance products.

Was upheld and the advert couldn't be shown anymore