Tuesday 6 May 2014

Target Audience: Planetside 2

Planetside 2
Planetside 2 is a free to play massively multiplayer online first player shooter game. The genre the game belongs to is males a bit more as it is a shooting game which is more likely to be played by men. Planetside 2 was developed and published by Song Online Entertainment. It was released on November 20th 2012. Planetside 2 is a re-imagining of Planetside, with the same world and it takes place around the same time. 

Different player classes:

1) The Infiltrator 
2) The Light Assault 
3) The Combat Medic
4) The Engineer 
5) The Heavy Assault 
6) The MAX

It's a science fiction shooter game set 300 year ago after the discovery of Auraxis. After the Earth has nearly come to ruin following the war, the world's government made the world-wide Terran Republic. A wormhole came then went so people thought it was extraterrestrial life. 


Planetside 2 is free to play. A subscription offers players increased experience, cert points and extra resources. Some people dislike games where users can buy additional weapons and health because it makes them overpowered. 


Factions:

Terran Republic: Obsessed with the preservation of law and order through violence, and are seen by some to be an oppressive and dictatorial force, but many view the TR as the only hope for the lasting security of Auraxis. 

New Conglomerate: A loosely organised band of highly effective freedom fighters, lead by outcasts, industry titans and pirates, the New Conglomerate are prepared to achieve freedom by any means necessary.

Vanu Sovereignty: They believe that only though the mysterious power of ancient technology can humanity truly evolve its next state of existence. They are an advanced and cunning faction, employing powerful alien technology on the battlefield. 

Target Audience:
Boys (60%) Girls (40%) 
Between the ages of 20-25 
Social class - Working class
Location - Cities 
Employed 

Terran Republic Target Audience -  Resigned
Boys (75%) Girls (25%) 
Ages - 17-22
Social class- Working/lower class
Location - Cities
Employed

New Conglomerate Target Audience -  Succeeders
Boys (65%) Girls (35%)
Ages - 20-23
Unemployed

Vanu Sovereignty Target Audience - Explorers
Boys (70%) Girls (30%)
Ages - 23-25
Employed 

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