Fifa14 case study

Fifa 14

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This advert helps promote the game as attracts the audience. This is shows by the slogan "We are fifa 14" the "we" makes the audience feel part of the game and making them feel like they are needed to complete the game. The colours scheme is used continuously with makes it look consistent,  the use of the red and white make the advert look more bolder and attractive. The central image is of a man holding out a key that has a controller on it, this links to the writing "start your journey" so it's like he's giving you the keys and saying you're in control of the game. This also links to the "get on board" bit which tells us that he's trying to tell us to get on board with all the other people that are playing the game as well and that you're all in the same car going on the same journey.

Reviews:

"Much more realistic features, improved gameplay than fifa 13" - Metacritic
"Goals feel more organic and varied than they have in a fifa game in years" - GamesRader
"It wasn't very different from fifa 13 but it was good" - PlayStation Magazine

These quotes from different reviews give a positive review of the game and shows that fifa doesn't change a lot after every game but it improves any faults that they had and makes the game a bit more better to play which shows that they listen to what the audience doesn't think works and changes it and keeps what does work the same.

Magazine reviews are effective in promoting the game to the target audience because people normally read a review of game before they go and buy it because if the game was really bad and it hasn't changed from last year then there would be no point in them spending their money on a game that hasn't got anything different from the one they already have.

I think e-media is more effective in reaching the target audience because people use the internet more now in looking at the newest things instead of reading it in a magazine because it takes longer. This makes it easier for people to read reviews and check on whats new in the games  which help the target audience see if they want to buy it, by seeing what everyone else thinks of it.


E-Media
The fifa 14 website attracts the target audience because it's plain and simple and it's easy to access the game info and it easy to learn about the different movements. It still has the colour scheme of red and white which shows the consistency.
Fifa 14's facebook page has  21,345,693 likes.

These posts on facebook attract the target audience because they show trailers of footage of the game and whats happening in it. And it also gives them a chance to test out the game. Also, the post gets the audience involved by asking them which on they think is better and which one should lead the football team which makes the audience more involved, and gets the other fifa players to talk and debate about which on should lead the team.

 These tweets appeal to the target audience as it uses hastags which makes the audience tweet about it and spread the work on what they are talking about. The second tweet shows that they are promoting some new packs which are going to be available in stores which makes people want to keep going on twitter to count down how longs left and it would makes they want to get it more. Also, fifa tweets to footballers and shows that they are associating with the footballers and by tagging them in the tweets it makes the target audience follow the footballers and keep up to date with them as well as fifa.


Broadcast 
The tv advert is effective with the target audience and also other people, for example they have girls playing fifa as well which shows that it's not only for boys and they girls can play as well. Also, they have famous people playing the game (Drake) which attracts fans of Drake to want to play the game as they saw Drake playing it.
Lionel Messi is driving the van and that's effect as he's trying to get you to start your journey and he's dragging the people by his van which makes it look like everyone is playing the same game and you can join teams etc.
The van is used in the poster as well which shows the consistency of fifa and it also has 14 on the van which also includes the same colour scheme used in the poster and the website. The slogan is used at the end of the trailer which is useful as it's the last thing you see and rememeber.
In the video it shows different ethnicities and people of different ages which show that the game is for anyone, and that anyone can play. Also, they have football players joining the people which makes it look like everyone is all on the same journey and are all in the game together.
The trailer is effective in promoting the game as slogan links to the video 'we are fifa 14' which is shown by all the people who are getting dragged by the van which shows that everyone is completing the same journey and they all have equal chances.