C.O.D:Ghost

C.O.D : Ghost

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For COD ghost they had an actual advert for the game and they information about it, and they had another advert which tells the audience that they is a teaser trailer that is coming out before the game comes out. This catches the audiences eye as they want to find out more about the trailer so they would want to see the teaser trailer so it's effective.

The advert posters are very effective in targeting the audience as the colour scheme are all dark colour which could represent them needing to camouflage in with their surroundings when playing the game other wise they're going to die. This also links to the central image which is of a man that's face is hidden which could also represent them needing to hide and blend in with their surroundings.

Reviews: 

"Campaign is not as good as black ops 2, but mulitplayer is fresh and very different" - Metracritic 

"A few things that are great, and a lot that feels worn out and ripe for change" - Eurogamer

"It's a shame the graphics aren't up to snuff" - Usgamer

These reviews show a negative review on the game and this makes the target audience not want to buy the game as a lot of people are saying that the graphics aren't good and that things haven't changed and that it's still boring. The only think that Metracritic liked was the mulitplayer which shows that they have changed it and made it new and better.

This is a magazine cover of COD ghost which is on a xbox magazine, this targets the audience as it has a man holding a gun which attracts their audience as they like guns and shooting things. Also they stick to the colour scheme of dark colours to keep to the idea of them hiding and fitting in with their surroundings to give them an advantage over the other players. 

Broadcast:

This is an advert that shows the multiplayer game mode from a first player view and it shows the new guns and kill streaks. It also should all the map deigns and how they improved it which shows the audience how it changed from black ops 2. The advert also has Eminem which is a famous rapper's song playing in the background, which shows that COD sponsors Eminem.
They have also added DLC's maps, guns and voice overs of famous people, the voice overs are yet to come out which makes the audience carry on playing until they see whats new.

Instead of players being able to unlock stuff by paying it, they now need to play games and earn squad point to unlock guns and squad members.

This shows a video clip of the game footage taken by a youtuber that videos him playing COD. This shows him using the new snipers to kill the other players. This is effect because the audience want to know how good the gun is before they unlock it and it also shows the audience a preview of the map and find out his review on the game and he has a lot of followers that play COD and wait for his review on it.

E-Media:

Call of duty's website is effective in catching the audiences eye as they have kept to the colour scheme of dark colours. It also has tells the audiences about the new maps and guns and things they can unlock which shows that they keep them up to date with anything that new and makes sure they new of anything new as they have a lot of space that is reserved for new things that are about to come out. 

This is a video that has the youtuber talking through his experience of the game and it shows the in site of the game and guns through a first player view.

This helps to promote the game as they help to give the audience a view on what they games about and what they think is bad about the game, what has changed/improved and what has stayed the same. This helps the audience get some more information of the game that they didn't get from reviews or from the advert or website so this helps them decide on on if they want to buy the game or not.

Their facebook channel has 23 million likes and their twitter channel has 1.87 million followers.

These videos are effective as they show trailers of a new map and it shows what extinction is about and the story behind it. This is important as the audience need to feel like they are kept up to date with whats new with the game and this is also important to tell the story behind extinction as the audience might be wondering why they done aliens and not kept to zombies.

COD used twitter to tell their follower about the game and to tell them about the teaser trailer which makes the audience want to keep going back to the sites and see if there's anything else that's been leaked or if any information has been given out. This also made people spread the news of the new game as people were tweeting it and using the hastags which made the news spread by using word of mouth.

Eminem wrote a song that his well known that is associated with the game and they had people doing a voice over to the game. COD let people pre-order versions of the game to give them an idea of what's going to be included in the game and what's new.