Dead Space 3

Names: Dead Space 3 

Release: 5th February 2013 

Publisher/Developer:

It's out on PlayStation3, Xbox 360 and Microsoft Windows 

Print: 

The poster shows a robot person holding a weapon, this shows that their target audience is for boys 20-23 and this game is a shooter game which mostly boys play. The planet in the background is faded but the robot person isn't which makes it stand out more as there isn't too much on the poster. They also show the who published the game on the poster which helps the audience look at any other game they have published and they can see if they like any of their other games. 

Reviews: 

"The opening hour of Dead Space contained more scares than the entire eighteen-hour running time of Dead Space 3." 

This is a negative response to the game as it's saying that it isn't even scary anymore and they haven't stuck to their horror roots.

"It delivers an uncompromised, high-quality horror game."

This is a positive response to the game as it says it functions wells and it is still a horror game. 

"The game has transformed from mid-paced horror into an action shooter with an eye."

This shows that the game hasn't stuck to it's genre and has changed which means its target audience might change as it's changed from a horror to a action movie.

These covers are successful as it shows the weapons which is what the audience want to see and it shows the mask that they have which makes the audience wants to have it.

Broadcast:

This trailer is effective as it targets the audience as it shows explosives and guns which help as their target audience is for mostly boys (80/20). It also shows the players shooting the aliens and it shows the game footage from first person point of view which helps them feel like their playing the game themselves. 

This is a video review which has someone talking about the game and it also tells the audience what's new in the game and what's changed and how the gameplay is different. This effectively promotes the game as it has someone talking over while showing the gaming video. 

E-Media:

The website is very plain and simple which creates synergy with the poster as that too is plain and is white and faded, they also only have one picture which is bold and stands out so the audience see it first and makes it catch the reader's eye. 
On the website it also has trailers of the different gameplay, this shows the audience more parts of the game before they buy it which helps them decide more. 

This shows the audience the gameplay and it shows what the person thinks of it and it's not only a review it's showing the audience what's actually good or bad about the game. This helps to make the audiences mind about the game as they have the person going the mission talking about what's happening. 

They have 43,345 likes on Facebook. 
On Facebook they interact with the audience as they ask them questions about the game and ask them what they prefer and also they said they wanted to give away a prize so they asked the audience what they wanted which shows that they are involving the audience with any choices they want for prizes. 

Pre-Post Release: 

The release date was the 5th February. 
In September, a video was poster on IGN suggesting that Dead Space 3 was in production.
In March 2013 Dead Space 3's first downloadable content was released on all platforms.
A limited addition of the game was released before which has two bonus stuff in it and has to be bought in a shop. 

The target audience for the game is mostly males (80/20) who are in education or employment and are working class. They are mainstreamers as the game is about playing as a team and working together to fight the other team.
The had a launch event for the game just before it came out to which took place in Game in Swansea Morfa Retail Park. 
Dead Space 3 was the top selling game in the UK and USA in February.