AIDA - Marketing a new game

Game 1
Children might want to play it as it has simple instructions. They could play it on a phone as their parents could download the app.

A: How will you create marketing materials that attract audience attention to the game?
Some marketing material that can be used to attract the audience's attention to the game is to use TV adverts (on children programmes) because children watch TV instead of going on social networking sites. Also, they could put adverts in children's magazines so they could ask their parents to download it. 
On the games they could have the advert for the game pop up so they can see it. 

I: How will you generate audience interest?
To keep in mind the audience's interest the adverts will have bright colours, happy music in the back ground and children being seen playing on it.

D: How will you stimulate audience desire to buy the game?
Say the game is only out for a certain about the time so this would make the kids want it more by saying they have the game and telling their friends.

A: How will you promote audience action?
The game could be made from the makers of another game (e.g candy crush or doodle jump) which could advertise it on the screen when people play their game and it could show a short advert about the game and how you play it.